It’s a good challenge and our hats off to him for doing it!
What’s it like to live on just $4.50 a day, the rough cost of a Burger King Whopper Jr. meal? Panera Bread CEO Ron Shaich, who makes $3 million a year, is finding out himself and telling the world about it.
Through participation in the SNAP challenge, a program in which he will live for a month on the average daily benefit provided by the Supplemental Nutrition Assistance Program (better known to those who are compelled to live on it as food stamps), Shaich says he will experience what it is like to do without.
“Despite everything I have learned about hunger and the various efforts I’ve undertaken to try to make a dent in the problem, I have never actually experienced hunger firsthand,” said Shaich, who was inspired by an article in The New York Times, and is recording his experience through posts on his Linked In…
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